The Youth Mobile Age: Understanding Trends Among the Mobile Youth for 2011

Where would we be without SMS, BBM, Facebook, and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. mobileYouth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset OEMs to sports brands, soft drink labels, banks, ad agencies, record labels, television channels, online social networks, game companies, and a whole array of youth-focused brands.

The New Moment of Truth: How Technology Has Influenced Purchase Decisions and How Savvy Marketers Can Capitalize

Searches for terms including "healthy breakfast" and "stain removal" have more than doubled in the past year. Why? Today's consumer actually begins the path to purchase long before entering the store. Technology has driven a new moment of truth in the path to purchase long before shoppers enter the store. In this webcast, Catherine Roe of Google discussed why the consumer's changing media and shopping habits necessitate the inclusion of a digital strategy in your integrated shopper marketing plans.

The Webby Debates Presented By Aquent: Social Media is Overrated

Is social media like reality television? Can anyone use social media to achieve fame and fortune? What’s the value of a follower?

These questions and more are addressed point blank in episode 2 of The Webby Debates, "Social Media is Overrated," which pits Gary Vaynerchuk of Wine Library TV (famed for his social media prowess) against Paul Carr of Techcrunch (who famously quit Twitter, Facebook, LinkedIn, and more), moderated by Laurie Segall of CNN Money.

The Webby Debates Presented By Aquent: We can't ignore paywalls

The debate, "We Can't Afford to Ignore Paywalls," showcased Janine Gibson, editor of guardian.co.uk, debating Robert Shrimsley, Managing Editor of FT.com. Milo Yiannopoulos, of telegraph.co.uk joined as moderator.

Dodging the vectors

The nature of design is changing. It’s critical that marketers and designers respond to the new social and business dynamics that drive the industry in order to achieve success. In this one hour webcast, AIGA executive director Ric Grefé, explains what these dynamics are and how designers, designing, and designs are responding.

Why it's so important to be likeable on Facebook and how to do it

With over 550 million users and growing, Facebook is the single most important social media platform for marketers to understand and leverage. In this webcast, Dave Kerpen, CEO of Likeable and an award winning Facebook marketer, walks you through how to optimize your Facebook presence for your business or organization.

SEO 101 - Learn the Basics of White Hat SEO!

This one–hour SEO webcast presented by Nick Stamoulis, Founder and SEO Expert of Brick Marketing will teach you the basics of how to optimize your website and build your overall online presence. You will also learn an overview of how to create relevant links to your website and build organic search engine visitors over time. Additionally, you will learn some key tips for measuring your long-term ROI of your SEO program.

2010 Trends in Marketing: Salaries, Strategies and Beyond

In this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing.

Topics they cover:

• Marketers are somewhat optimistic about 2010 compensation increases
• Marketers are somewhat pessimistic about budgets and resources in 2010
• What’s ahead

Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on the use of mobile devices in our culture and how to communicate effectively on the mobile platform.

Status Quo Disrupted: Brand Transformation Lessons that Drive Business Results

Anaezi Modu of REBRAND™ believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn how to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable.

Mobile Analytics: Digital Strategies and Measurement Challenges

Presented by: Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic

With new technologies putting the Internet in everyone’s pocket and an exploding apps market taking the possibilities to dizzying new heights, mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off, and for that, new metrics strategies are needed.

Learn about the hurdles involved in navigating this rapidly evolving terrain and understand ways to successfully address key mobile measurement issues, including:

• Handling multiple channels of data that include mobile and mobile applications
• Choosing the right mobile measurement infrastructure
• Handling carrier and phone restrictions and limitations
• Integrating mobile with fixed web

Demystifying Social Media Measurement

Presented by: John Lovett, Senior Partner, Web Analytics Demystified

The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now marketers seek out customers in these new channels with an estimated 86% that plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Yet, dollars are flowing from traditional marketing activities to social media methods. Now more than ever it’s imperative to measure the results of social media marketing.

Going Mobile - A Practical Guide

Presented by Peter Barclay, Managing Director, Vaya Mobile

In this webcast Peter Barclay, co-founder of Vaya Mobile gives practical advice on...

• The mobile landscape
• Mobile apps vs. mobile web
• The key steps to mobile development
• How to approach mobile strategy

Marketing Mix Models: maximizing marketing effectiveness in a changing environment

Presented by Don Holtz, Co–Founder and President, Interlocking Analytics

This webinar will address what needs to be different in Marketing Mix Models to continue to improve marketing performance including:

• Lower cost media to encourage product trials and repeat purchases
• Non-CPG companies developing Marketing Mix Models even though their business environment is far different to CPG
• Competitive and external factors can change and affect the guidance that results from a model when the model was built using historical data

In Brands We Trust - Simplicity, Affordability and Sustainability as Key Drivers for Packaging

Presented by Peter Clarke, CEO, Product Ventures

This webinar will:

• Show how simplicity in packaging is what consumers crave
• Explain why affordability is crucial for today's shoppers and manufacturers
• Demonstarte how sustainability will continue to play a key role in packaging

Good Marketing - Marketing for Social Good

Presented by: Nancy Goldstein, Chief Strategist, Compass(x) Strategy

Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do. This webcast will address some of the issues that companies face when trying to position themselves as "doing good," as well as provide some solutions and tools to improve your company's ability to market social good successfully.

Web Standards – Today and Tomorrow

Presented by: Faruk Ates from the Web Standards Project and Susie Hall, Interactive Design Practice Leader, Aquent

Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project.

In this talk you will learn more about:

• How using Web standards can save time and money
• How employing standards can enable access to more customers
• New and emerging technology and standards that may change the future of Web development

The insights you need to successfully market to Tweens and Teens

Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign.

During this webcast Brenda Hurley of C&R Research will tell you:

• What tweens and teens do with their free time
• What is important in their lives today
• Their relationship with technology and its role in their lives
• Their engagement with social issues
• Where they get their money and the power of their spending
• How today's economy is impacting them
• How they find out about new products
• Ways to reach this illusive audience

Design through the downturn and beyond: A look at the future of design

Graphic designers experience significant risk of commoditization now and will, even more so, in the future. The challenges of differentiation and articulating the value of design are growing. Josh Levine discusses the realities faced by designers today and offers visions of how to approach these challenges.

Strategy activation: The secret to successful execution

In this webcast, Scott Glatstein, President of Imperatives LLC and author of Strategy Activation: How to Turn Your Vision into Marketplace Success, will tell you:

• Why 90 percent of all business strategies fail in the marketplace
• How high-performing organizations leverage the four key implementation success factors
• How to design a customer experience that matches expectations
• How the right culture and reward structures can build a workforce committed to implementing your promises
• How to design the necessary processes and select the right tools that will enable marketplace success

Attributes of a Great Designer: a conversation with Debbie Millman

Presented by: Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," and Randy Ricker, Director of Aquent's Graphic Design Practice

In this Aquent-sponsored webcast, you can learn from Debbie Millman’s experience and perspective on:

• Non-design skills matter for designers
• Understanding strategy
• Creating client trust and salesmanship
• Ideas for lifelong learning for designers

Bringing Online Marketing In-House

Presenter: Eric Waldinger, Online Marketing Practice Leader, Aquent

This recording will:

• Provide an overview of Aquent and the AMA’s recent Hiring Trends Survey.
• Detail the benefits of bringing your digital marketing department in-house.
• Specify how this department should be structured and managed.
• And explain how all of this will save your company time and money.

Social Media is About Socializing!

Presenter: Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive

Careers in Marketing: Flux, Flexibility & the Future

Presenter: Matthew T. Grant, corporate blogger and content director, Aquent

This recording will:

• Provide practical insights on emerging (or fading!) career opportunities
• Discuss innovative work arrangements
• Describe effective strategies for finding and keeping in-demand talent

Leveraging the Value of Email Marketing During a Recession

Presenter: Simms Jenkins, CEO of BrightWave Marketing

This recording will help you:

• Define your program's purpose, goals, and benchmarks
• Position email as a service to your organization
• Track metrics and test concepts
• Cut costs and deliver exceptional value to your subscribers

Web Design for ROI: How Design Impacts the Bottom Line

Presenters: Lance Loveday, founder, CEO of Closed Loop Marketing Sandra Niehaus, VP user experience, creative director of Closed Loop Marketing

This live recording will help you to:

• Design different types of Web pages
• Increase Web sales/leads
• Increase overall site effectiveness
• Change your company's perceptions of Web design

7 Steps to a Stellar Online Reputation

Presenter: Andy Beal, co-author of Radically Transparent and founder of the award-winning Marketing Pilgrim blog.

Companies spend millions building and promoting their brands online. Yet, all it takes is a single negative review to destroy your company's reputation. Who's managing yours?