AMA: Brand Measurement Purpose, Potential and New Approaches

arketers must be able to justify brand marketing expenditures to senior managers who may not fully understand marketing processes and terminology.

Through hands-on exercises, interactive discussions and case studies, you will learn to measure the effectiveness of your brand investments and discover ways to demonstrate their importance to key stakeholders.

WAA Spring Awards Gala

Enjoy an evening of networking, professional development and flat-out fun by attending the reception and dinner.

eMetrics Marketing Optimization Summit (Toronto)

Fast track your education and understanding of web analytics and conversion optimization at the 4th annual eMetrics Marketing Optimization Summit in Toronto.

eMetrics Marketing Optimization Summit: San Jose

The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.

2011 International BMA Conference

Unleash…as in unleashing your organization’s creativity, market and leadership potential, ambition, brand, purpose, innovation, imagination, expertise, sales force, people, personal passion, content, network, customer relationships, online presence and social footprint.

All to achieve better sales, marketing, brand and company performance.