Webcasts: The Webby Debates Presented By Aquent: Social Media is Overrated

Is social media like reality television? Can anyone use social media to achieve fame and fortune? What’s the value of a follower?

These questions and more are addressed point blank in episode 2 of The Webby Debates, "Social Media is Overrated," which pits Gary Vaynerchuk of Wine Library TV (famed for his social media prowess) against Paul Carr of Techcrunch (who famously quit Twitter, Facebook, LinkedIn, and more), moderated by Laurie Segall of CNN Money.

Webcasts: The Webby Debates Presented By Aquent: We can't ignore paywalls

The debate, "We Can't Afford to Ignore Paywalls," showcased Janine Gibson, editor of guardian.co.uk, debating Robert Shrimsley, Managing Editor of FT.com. Milo Yiannopoulos, of telegraph.co.uk joined as moderator.

Surveys: Lessons From the Web Front Lines: Attracting, Keeping, and Developing Web Talent in an Uncertain Economy - an Aquent | Monster Survey of Web Professionals

This is a presentation of the results of a series of nationwide online surveys conducted by Aquent and Monster including Web professionals, employers and recruiters who hire Web professionals. This give a look into a lone growth area of the talent market that could be the difference between survival and prosperity in this economy and the recovery—when it happens. Uncover insights into how to attract, keep and develop Web talent in an uncertain economy.

Webcasts: Web Design for ROI: How Design Impacts the Bottom Line

Presenters: Lance Loveday, founder, CEO of Closed Loop Marketing Sandra Niehaus, VP user experience, creative director of Closed Loop Marketing

This live recording will help you to:

• Design different types of Web pages
• Increase Web sales/leads
• Increase overall site effectiveness
• Change your company's perceptions of Web design

White Papers: Powerful Content Resources: A Short E-book Full of Links and Information About the Digital Media Content Business

This collection of tips and best practices will help you make your content a powerful asset for your organization. The resources, links, and recommendations in this document will be helpful to creative and technical professionals who work with digital media content assets such as text, videos, illustrations, photos, and sound.

White Papers: Successful Creative Briefs: Linking Business Objectives and Creative Strategies

Call them what you will—“creative briefs,” “design briefs,” “marketing briefs,” “communications briefs,” or even “objectives and strategies statements”—the actual name is less important than helping creative and marketing professionals to fully understand and appreciate their potential value to any design initiative within your organization. Many designers and their clients have yet to completely embrace the creative brief as a vital part of the design process to share valuable information, build consensus, align expectations, and set clear objectives. This paper details how to create successful briefs and provides samples.

Having worked with hundreds of creative professionals to hone their business skills in order to improve communications and relationships between them and their clients, I am confident that the creative brief—when properly developed and adhered to—is one of the most valuable tools in the design process, providing a vital connection between business objectives and creative strategies. For clients, account managers, and creatives, a clear and well-prepared design brief can help make a project, just as a long-winded and unfocused brief can lead to its ultimate demise. While briefs should be customized to each individual discipline, company, and project, there are some common techniques that you can use to help ensure that your organization is not only creating impactful briefs, but is also getting the most out of them.

Case Studies: Web Portal Development

Aquent helped a health care staffing agency develop a Web portal to drive industry professionals to its public site and increase the number of online registrants.

Case Studies: Digital Asset Management

Case Studies: Flash Development

Aquent delivered the Flash expertise that an IT provider needed to develop an application enabling countries to track key performance indicators and thereby help drive economic development.

Case Studies: Web Content Development

Aquent helped a creator of global online learning programs to significantly scale its website content team- providing 47 developers- and to win an important new piece of business.

Webcasts: Web Standards – Today and Tomorrow

Presented by: Faruk Ates from the Web Standards Project and Susie Hall, Interactive Design Practice Leader, Aquent

Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. Faruk Ates of the Web Standards Project talks about current Web standards and explains their importance to the success of any Web project.

In this talk you will learn more about:

• How using Web standards can save time and money
• How employing standards can enable access to more customers
• New and emerging technology and standards that may change the future of Web development